date:Jun 03, 2014
ues of Caribbean heritage and Put Some Music in Your Food with Levis trademark guitar featuring heavily.
Levis instantly recognisable dreadlocks also remain recognisable on-pack, but with a portrait replacing the previous silhouette.
The launch of the new packaging will be supported with a significant shopper marketing campaign to raise awareness of the new branding at the point of purchase, followed by a fully integrated above the line campaign in the Autumn.
Levi Roots said: The brand has e