date:May 30, 2014
with 100 per cent British beef and added seasoning of salt and pepper only, so the new pack reflects this exceptional quality.
Retailers are set to benefit from more on shelf stand out, increased shelf life and reduced packaging as a result of the new packaging format.
With that comes less wastage, which in turn means better availability in store, ultimately driving sales volumes.
This is not the first time skin packaging has been introduced into the chilled fixture at Waitrose.
The retaile