GBK launches new skin pack for grocery range
date:May 30, 2014
Restaurant burger chain, Gourmet Burger Kitchen (GBK) is re-launching its grocery range in a new skin pack format.

The new packaging aims to increase shelf life, reduce wastage and ultimately increase sales of the gourmet products, which are currently listed in Waitrose.

The replacement for the traditional tray packaging will almost double the shelf life of the top quality burgers, which boast the highest meat content of any burger on the retail market.

With shelf life set to be nine days as
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