date:May 30, 2014
A Heineken brand, Amstel Premium Pilsener is one of the most popular brands in the premium beer segment in Europe. It is targeted at men over 30 who are both beer amateurs and connoisseurs, appreciate the quality that comes from a slow brewing process and love spending quality time with friends, far away from the pressures of daily life.
THE PROJECT
P.E.T. Engineerings challenge was to develop a 1l PET bottle with a premium look recalling the heritage and devotion to excellence of the great br