date:May 30, 2014
enges, ensuring that the color change is (1) meaningful to consumers, (2) affordable for brands and (3) scalable in a global manufacturing environment at high quality.
Thermochromic tabs give brands an additional option for cold guarantee beyond the sidewall and is particularly useful for serving beverages in ice chests and crowded refrigerators.
CTI has had an explosion of innovation in the last 12 months, and cold-activated tabs are one of the highest-scoring ideas for purchase intent across