General Mills unveils new Cheerios Protein
date:May 30, 2014


Big G Cereal New Products senior marketing manager Matt McQuinn said the parents are looking for breakfast options that not only provide long-lasting energy, but also something their entire family will enjoy at times that are right for them.

Cheerios Protein offers the benefits that go along with starting the day with 11g of protein and the great taste of Cheerios that kids and parents already know and love, McQuinn added.

Cheerios Protein is available in 14.1oz. boxes at retailers nationwid
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