date:May 30, 2014
ars and the acquisition will significantly strengthen Cloetta's position in the UK market. In addition, we intend to roll out the products in our current core markets over time, Baron added.
The Jelly Bean Factory produces premium gourmet Jelly Beans in 36 different natural flavors. It reported sales of about SEK100m ($15m) in 2013 with the UK as the core market.
Other key markets for the brand are the US, Canada, Middle East, Ireland and Germany.
Speaking about the deal, Aran Candy managing