date:May 30, 2014
its Big Mac and Egg McMuffin, account for 40% of sales, driving an emphasis in marketing those products.
To complement our emphasis on our core menu, we are sequencing new menu items and also our limited-time offers in the four categories where we believe growth will outpace the overall industry, Mr. Thompson said. Those categories are premium beef, chicken, breakfast, a category where were the industry leader, and beverages, particularly coffee and blended ice drinks. Our menu teams are creati