date:May 30, 2014
Four priorities shape the McDonalds Corp.s strategic framework for global growth. Don Thompson, president and chief executive officer of the Oak Brook, Ill.-based fast-food chain, discussed the four-prong plan during a May 28 presentation at the Sanford C. Bernstein Strategic Decisions Conference in New York.
The companys first focus is its menu, with an eye to innovation as well as to transparency regarding ingredient sourcing and food preparation. McDonalds core menu, including such items as