date:May 29, 2014
t 57% of retailers agree that price-marked-packs will be the biggest driver of sales increase over the next 12 months.
On the basis that 44% of shoppers are more likely to make an impulse purchase if the product is price-marked, PMPs present a significant sales opportunity for independent retailers.
Southern Comfort marketing manager Gwen Ridsdale, said:
The summer of 2014 is set to be a scorcher particularly with key sporting events taking place, so we want to ensure we are supporting the co