date:May 29, 2014
Southern Comfort, part of Bacardi Brown-Forman Brands (BBFB), is reintroducing its price marked packs (PMPs) which will be available in both 70cl and 35cl bottles of Southern Comfort Original and Southern Comfort Lime.
Available from June, the PMPs include Southern Comfort Original 70cl (17.99), and 35cl (9.49) and Southern Comfort Lime 70cl (14.99), capitalizing on the growing demand for smaller spirit formats and boosting sales for convenience retailers this summer.
Recent research shows tha