date:May 29, 2014
rade, with an on-pack promotion running on VK Mixed Packs.
Features in trade press and consumer dance music title Mixmag, along with heavy social media activity, will help to bring the VK campaign to the forefront of over 500,000 consumer minds throughout the activity.
With the new VK flavours helping to achieve the best ever preference scores at 94% with consumers aged 18-24, the Ultimate VKend campaign aims to brings the brand to life and cements VK as the number one student and best perform