date:May 29, 2014
VK aims to boost further interest into the RTD category with a new campaign for 2014.
Global Brands marketing director, Simon Green, said: Following the success of the VK rebrand in October 2014, which added a fantastic +48% growth to recent off-trade performance.
We are further supporting this with a huge ATL campaign to put VK on the lips of all 18-24 year olds, helping to further steer the RTD category into the 21st Century.
Running from 5th May to 31st November 2013, the Ultimate VKend co