Wesfarmers reveals strategies to grow Coles and other businesses
date:May 29, 2014
per cent of its fresh fruit and vegetables were grown in Australia.

Coles said it planned to further reduce the cost of the weekly shopping basket for consumers, and to grow its Coles brand as a compelling value alternative. The supermarket group also detailed plans to drive targeted marketing with its flybuys customer loyalty program and customer insights. Marketing plans will also include a strengthening of local marketing.

Bold growth online

Coles said online shopping was its strongest gro
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