Consumer Behavior Key to Sustainable Proteins Success
date:May 28, 2014
caught and how transported. Followfish products are certified organic and MSC.

Such transparency is lacking in the meat industry, although organic and ethical labels have become popular. Food scandals are expected to make consumers question product origins and consider meat alternatives; however, rising product prices are predicted to have most impact. Only when consumers pay more for animal proteins are they likely to consume less.
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