date:May 28, 2014
uite advanced in this area. Organic Monitor research finds that over 10% of wild fish sold in Europe is now from a sustainable source. Some brands are going further by providing complete traceability. In the Netherlands, Fish Tales gives the names of the fishermen who caught the fish on product packs. By doing so, the Dutch company gives a personal connection to each of its products. Another brand FollowFish enables consumers to scan a barcode on its products to trace the fish products to where