date:May 28, 2014
ially acceptable. Further lifestyle changes are required if sustainable proteins are to take root.
Rising prices of meat and seafood products, as well as food scandals, are likely to influence consumer behaviour. The horsemeat scandal caused a 7% drop in frozen beef sales in the UK in 2013. Such food scandals make consumers question the origins and provenance of meat products. The need for traceability could lead to the de-commoditisation of meat and seafood supply chains.
Seafood is already q