Consumer Behavior Key to Sustainable Proteins Success
date:May 28, 2014
s as it does not require agricultural land. However, high production costs are the major barrier to commercialisation of synthetic meat proteins.

According to Organic Monitor, the way forward involves diversification of proteins. Plant-based proteins, insects, and new technologies are part of the solution. However, consumer behaviour is the biggest obstacle to averting a proteins crisis. Meat consumption levels have stagnated in Western Europe as meat reduction and vegetarianism have become soc
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