Consumer Behavior Key to Sustainable Proteins Success
date:May 28, 2014
likely to hike meat and grain prices, and further strain seafood supply. Increasing meat production is also casting a long environmental shadow; livestock occupies 70% of agricultural land, takes over 8% of human water usage, and generates a high level of greenhouse gases.

As will be shown at the Sustainable Foods Summit, significant changes in dietary habits are essential to avoid protein shortages. According to Professor Aiking of VU University, consumers should reduce their reliance on meats
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