date:May 28, 2014
s in a portion pack ideal for breakfast on the go.
At its launch in 2010, Belvita Breakfast pioneered a new breakfast biscuit category, and has continued to innovate in the segment, with a total value of 56 million and growing.
The brand will be supported by a 7 million marketing investment in 2014, including TV, out of home, digital and sampling activity.
Susan Nash, trade communications manager at Mondelēz International, said:
Belvita Breakfast is a pioneering product and has seen huge su