date:May 28, 2014
as Rowntrees Fruit Pastilles.
Rowntrees Fruit Pastilles is the UKs No.1 Fruit Sugar Single, and the Fruit Sugar category is growing ahead of the market at +4.2% compared to total confectionery which is +3.1% .
Nestl UK Ireland senior corporate communications manager James Maxton said:
New Rowntrees Fruit Pastilles Froosions are certain to boost confectionery category sales as a result of additional consumer excitement and interest driven by innovation from a much loved brand.
Retailers look