date:May 27, 2014
currency, per hl basis. Production efficiencies also aided cost of goods sold, while a focus on cost management benefited fixed costs. Marketing investment increased in some developing markets to support category development and the expansion of our brand portfolios. On a reported basis EBITA margin increased by 50 bps, reflecting the adverse impact of both currency and the inclusion of the acquisition of the Kingway brewery business in our Chinese associate's results in the second half of the