date:May 27, 2014
and begin play by holding the screen of their mobile device up to the front of the box. As the device recognises the artwork, a football pitch will appear in an AR scene on the screen, with the fry box as the goal and other built-in objects as obstacles. The idea is to kick the ball with the flick of a finger and divert or use obstacles to get the ball into the goal.
Created for McDonalds in collaboration with Qualcomm Connected Experiences and Trigger, the app brings a mobile play experience