date:May 27, 2014
In addition, the new fry boxes will be the key to unlocking a new Augmented Reality (AR) app that will reward customers with a virtual trick-shot challenge.
This is the first time in brand history were changing the packaging design of one of our customers most favourite menu items on a global scale, and what better reason than to share in the excitement of one of the most prestigious sporting events in the world, said Steve Easterbrook, senior executive vice president and global chief brand off