date:May 27, 2014
yers in the European beverage can sector under the Every Can Counts brand; to the extent that the programme is regarded by the beverage can industry as the key brand for promoting drinks can recycling to consumers in Europe and as having a key role in achieving national, European and metal industry targets for increasing the recycling of all beverage cans to average 70% by 2020.
By the end of 2013 the European programme had driven the introduction of 11,500 branded beverage can recycling point