date:May 27, 2014
In the UK the programme is delivered by a funding partnership comprising European and UK beverage can manufacturers, the aluminium packaging recycling industry and leading drinks brands*1.There are over 10,000 Every Can Counts branded recycling collection points in workplaces throughout the UK and the programme has taken part in 54 days of promotional activity at festivals and events since its launch.
Now the model is being successfully replicated across Europe, bringing together the major pla