date:May 27, 2014
that sales are increasing at over twice the rate of food, while non-food ranges are now on sale in over 400 stores across the UK.
Some 34% of the supermarket's customers are now reportedly within a 15-minute drive of a store that offers the full Sainsbury's non-food range, compared with 11% six years ago. The Tu clothing brand generates annual sales of approximately 750 million.
Steve Buege, CEO for Quantum Retail, said: Sainsbury's is world renowned for the innovative ways it focuses on its c