date:May 26, 2014
vailable in a wide variety of exciting flavours to offer plenty of choice.
Rockstar SuperSours really struck a chord with energy consumers, who love to try new things. The new flavour will build on this momentum, delivering incremental sales in the category.
The new Rockstar product received excellent feedback in consumer taste tests with 81% of those asked saying they would buy the product.
Retailers should ensure that they stock a wide range of flavours on their energy fixture to meet consu