date:May 26, 2014
nks market.
Big Can energy formats are driving the category with impressive growth of 19% YOY*2.
Adrian Troy, Head of Marketing for A G Barr. said:
Within big can energy, flavoured variants are still the key drivers of growth in the category, growing at 52%.
Rockstar is leading this trend with a 56% share of the flavoured energy market*2 and seven out of the top 10 fastest selling big can energy drinks.
Consumers love Rockstar because it doesnt define how an energy drink should taste its a