date:May 26, 2014
A G Barr is adding a new variant to its Rockstar SuperSours range, which took the UK by storm when it launched last year.
The new Supersours Blue Raspberry flavour builds on the success of the SuperSours range which was one of the most successful energy NPD launches of 2013 and has so far delivered over 11 million through retailers tills.
The launch aims to add more fuel to the success of the energy category, which is now worth 934m and is growing at +7% YOY, twice as fast the overall soft dri