date:May 26, 2014
Sprouts Farmers Market Inc., one of Whole Foods Market Inc.s fastest-growing competitors, is undercutting the prices of its larger rival by about 13 percent, according to analysis by Bloomberg Industries.
A basket of 148 brand-name items, including Kashi cereal, Talenti gelato and Applegate deli turkey, is $691.92 at Sprouts and $780.64 at Whole Foods, according to a study led by Jennifer Bartashus, a Bloomberg Industries analyst in Skillman, New Jersey. The difference stems largely from Sprout