date:May 26, 2014
The initiative involves the new Castello Burger Blue a blue mold cheese in slices that are cut to be the perfect match for a standard burger. Extremely positive feedback from consumer tests and strong pre-sales to shops have created high expectations for the new burger cheese, which is scheduled for launch in May.
Premium cheese is on the rise, and premium burgers are on the rise. Arla is the first dairy company to combine those two trends, and we are confident that American consumers will fin