date:May 23, 2014
nual global ResponsibALL Day on May 22.
An employee challenge to create marketing campaigns to reduce underage drinking, drunk driving and binge drinking.
A partnership with the Foundation for Advancing Alcohol Responsibility (formerly The Century Council) for an initiative launched by the Pernod Ricard USA sales force earlier this month.
The creation of a new public education campaign, The Alcohol Talk, which seeks to combat underage drinking by teaching parents how to t