date:May 23, 2014
To complement the global efforts of parent company Pernod Ricard, which were highlighted by todays launch of the Wise Drinking digital application, Pernod Ricard USA has put into place a series of initiatives that support its ongoing commitment to responsible consumption. Examples include:
A collaboration with Alcohoot, a New York-based company that developed an innovative smartphone Breathalyzer.
The mobilization of employees across the United States to support Pernod Ricards an