date:May 23, 2014
rcent ABV, with an average national suggested retail price for the 1.75 liter bottle of $14.99.
As the Evan Williams brand franchise grows, we have identified additional usage opportunities, and one of these is clearly to expand Bourbon as a refresher during the hot summer months, says Susan Wahl, senior brand manager, whiskeys, at Heaven Hill. We know through both research and anecdotal evidence that many of our newer Evan Williams consumers look for different, more refreshing ways to drink B