date:May 23, 2014
poured straight on the rocks.
As the Bourbon category grows year after year, now surpassing 16 million cases in the US and topping the $1 billion mark in exports for the first time, traditional seasonal trends, whereby consumers trade in their whiskeys for white goodsgin and vodkaduring the summer months, have largely gone by the wayside. In fact, share of Bourbon consumption is now as high in July and August as January and February. Given this trend, and given the dynamic growth of Evan Willi