date:May 23, 2014
alliance and combine Beam's local distribution with that of Suntory Australia.
When the Beam acquisition was announced in January, CCA said the change would have no adverse effect on the distribution agreement, which was extended in 2013 until December 2023 and is believed to generate sales of $300 million.
But analysts believe Suntory may yet be prepared to compensate CCA for lost future earnings to take back control of Beam's distribution in Australia.
Suntory already distributes Beam's bra