date:May 22, 2014
efficiency, aimed to further deliver on key consumer needs: freshness, healthfulness, convenience, portability and great taste.
The positive buzz on fresh snacking is still gaining momentum, as demonstrated by the remarkable growth in the category, up +11% in dollar sales over last year, led by Single Serve Fresh Snacking with Components, up +20% (according to latest 52 week Nielsen data).
We felt that we could optimize the packaging and still deliver on a product proposition which is fresh va