date:May 22, 2014
M packaging, SmartFare empowers brands to bring in visual cues and experiential elements of a cuisine to create a more authentic dining experience.
Third-party researchers asked 1,263 U.K. shoppers if they were more interested in purchasing their CRM in SmartFare or the current CPET tray.** Consumer preference is clear.
Converting current CRM packaging to SmartFare can grow category penetration and frequency, increasing meal occasions by 34 percent for category shoppers
79 percent more cons