MWV Transforms the Chilled Ready Meal Experience with SmartFare
date:May 22, 2014
SmartFare transforms the flimsy CRM tray into a premium, brandable experience, offering new product development professionals a way to drive trial, brand loyalty and repeat purchase with consumers seeking convenience and variety at mealtime. Dual-ovenable, hermetically sealable and widely recyclable in the United Kingdom, SmartFare dishes and bowls stay sturdy and cool to the touch from the oven to the table for easier serving and dining. By bringing full-scale graphic design possibilities to CR
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