date:May 21, 2014
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The firm sees a big future for cod in China. Icelandic has over the past year been conducting research into potential Chinese consumption of cod and ultimately plans to link with a local partner here to distribute branded product. We will invest for the long term, much in the same way as we operate in South Europe and the US we will invest in our own brandit will be a long term investment.
While he wouldnt name any launch date or potential Chinese partner, Bjarnason, who in a previous career