date:May 21, 2014
One of the worlds key seafood processing and marketing firms is getting ready to launch products for Chinese consumers. Icelandic Group is gearing up to court China's increasingly affluent consumers with new offerings in the pipeline for the restaurant and retail market. The firm, which has for some time used China as a base for value-added processing of seafood, is now eyeing the local market and will gear some of its ready meals to local tastes, said Magnus Bjarnason, company president and CEO