date:May 21, 2014
30 June, supported by TV, poster and display advertising, as well as PR.
The activity will run on packs of Mini Babybel Original 6s, Mini Babybel Original 12s, Mini Babybel Light 6s, Mini Babybel Light 12s and Mini Babybel Cheddar 6s.
James King, Bel UK marketing director, said:
The football wrappers continue our tradition of putting specially designed packs into stores at key times of year such as Christmas and Halloween, while the on-pack competition will certainly give family shoppers an