date:May 21, 2014
unts for 5 to 6 percent of gross domestic product, or 33 billion ringgit ($10.13 billion) currently, underlining the importance of the sector.
Whether this contribution to GDP can grow significantly and whether more Malaysian halal companies can achieve what Brahim's Holdings has achieved in in-flight halal food services depends on consumer branding and outside competition.
Brahim's is a role model story for a halal company's growth and expansion, but is this replicable? said Rushdi Siddiqui,