date:May 21, 2014
middle-class wealth has spawned a new genre of Muslim travelers who pursue leisurely escapes to atypical destinations like Japan, China and Thailand. The tallest hurdle for these new destinations is convincing Muslim tourists that the food they consume is halal. Pork and alcohol are haram, or forbidden.
Malaysia - a pioneer in certifying, producing and distributing halal food - has been busy marketing its halal expertise to non-Muslim countries. At stake is a $1 trillion halal food market that