date:May 20, 2014
urally we wanted the agency to be involved in the diversification of the range.
Simon Inman, senior designer, Sun Branding Creative, said: Pets At Home has seen real success with Peppers and weve supported the growth of the brand right from the initial concept stages. The dog treat category is a crowded space and so Pets At Home was looking for a design that stood out on shelf. There are not many dog treat brands exploring illustration on-pack, so it was a project we had a lot of fun with. We c