date:May 19, 2014
cluding over 60 individual poster executions to re-establish Walls as a brand at the heart of the Great British Summer.
The cheeky tone of the campaign marks a significant move on for the brand in a deliberate attempt to revitalize its image and appeal.
The campaign to support the brands popular ice cream products (Cornetto, Twister, Solero, Calippo and the Funny Feet) launched on 28th April and will run until September.
Jenny King, Walls brand manager at Unilever UK said:
Everyone loves Wal