date:May 19, 2014
Unilevers Walls Ice Cream is launching a new global campaign Goodbye Serious, to give the brand a more relevant role in peoples lives again.
Everyone has little moments in their day when they need to say goodbye to serious and Walls is aiming to own these moments with its range of ice creams.
Goodbye Serious will be activated across the brands marketing communications globally from this month.
It will launch with a multi-media campaign in the UK and Ireland (its first for almost a decade), in