Kellogg's aim to double growth-rate in France
date:May 19, 2014
owth: the English consume four times as much breakfast cereal as the French. Only 25% of adults eat breakfast cereal in France, so we wish to target them in particular. Children, traditionally, have always been targeted more in breakfast-cereal marketing.

Spcial K Crunchy Muesli is available now in two flavours, and have been greatly reduced in fat.

It is planned that the theme for graphics on cereal boxes will soon be those of the upcoming World Cup. This will happen in conjunction with Cand
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05/20 09:40