OREO brand to partner with Paramount Pictures
date:May 19, 2014
very excited about this partnership as were bringing two iconic brands together in a big way around the world, says Jennifer Hull, Brand Manager Global Oreo at Mondelez International. The play value and optimistic view of the world that are inherent to the OREO brand fit perfectly into the environment of Transformers. We cannot wait to showcase all of the marketing support thats sure to surprise and delight consumers everywhere.

From new packaging and movie-themed activities on the OREO Twist,
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